Gus Gus' second album, This Is Normal, heralds their discovery that they are first and foremost a pop band. While the spacious, sophisticated electronica they developed on their debut (Polydistortion) is still evident, This Is Normal's smooth, streamlined finish has more than a nodding acquaintance with dance-pop. Though Normal is certainly less weird than its predecessor, it remains floating outside of the mainstream, but swims a little closer to it. Looking to explore individual normality within the album's 11 tracks, Gus Gus' multiple singers and songwriters expound on sex, fame, youth, and love. "Ladyshave" features sly vocals from Daníel Ágúst and a slightly kinky premise, while Hafdis Huld's breathy soprano elevates "Teenage Sensation," "Superhuman," and "Blue Mug" to an icy, remote beauty. As with Polydistortion, Gus Gus continue to be more convincing on their albums' quiet, introspective moments.

Gus Gus create a multi-vibe stir with Polydistortion. At times as cold and icy as their frosty homeland (Iceland), at other times a rumbling volcano of pyrotechnic rhythms, the CD is a study in the dynamics of the electronic. Atmospheric without ever being boring, Gus Gus rely on soul-filled or breathy vocals to turn their compositions into some of the more interesting and accessible aural amalgamations ever committed to disc. "Believe" is a rhythmic juggernaut, while "Gun" is a moody study of beats and texture. "Why" is particularly stunning, a sparse torch song carried along by a Fender Rhodes-style piano line. More eclectic than electronica, Gus Gus make aural sculptures out of rhythm.