The Ultimate Guide To Becoming A Freelance Digital Marketer

Master Google Ads, Meta Ads, Data Tracking, and Winning Your First Client as a Freelance Digital Marketer

What you'll learn

Everything you need to go from no understanding of marketing, all the way to getting and keeping your first client as a freelance digital marketer.

How to set up, manage, and optimize high performing ad campaigns on Facebook Ads, Google Ads, and YouTube Ads

How to set up and understand data tracking for clients, including a crash course in Google Tag Manager and Google Analytics

How to get and KEEP your first client as a freelance digital marketer

Requirements

No prior experience needed! This entire course is built in a way to take someone from having little to no understanding of marketing, all the way through to getting an actual client (business) who will pay you money each month to run their digital ads. Your guide, Scott, experienced this firsthand. When he first got involved in freelance digital marketing, he had no prior experience. Now, he's the Director of Digital Advertising for a growing tech company in the Midwest. He built this Masterclass to help people like you experience the same transformation

Description

Are you ready to start your journey as a freelance digital marketer? In this comprehensive course, I’ll be your guide, helping you step-by-step to build the skills and confidence you need to succeed. With 13 years of experience as a teacher, I specialize in breaking down complex topics into simple, actionable steps—making it easy for you to learn and apply what you need to thrive in this field.This course is a complete roadmap designed to take the guesswork out of becoming a freelance digital marketer. Through 5 carefully structured modules, I’ll help you gain the knowledge and tools to get started and grow your business.Here’s what you’ll learn:Marketing Crash Course: Build a solid foundation in digital marketing essentials and strategies.Data and Tracking: Set up and manage tracking systems to deliver measurable results for your clients.How to Run Meta Ads: Create effective Facebook and Instagram ad campaigns that drive results.How to Run Google Ads: Learn how to launch high-performing Google Ads campaigns that attract leads and grow businesses.How to Get and Keep Your First Client: Discover practical strategies to land your first client and build long-lasting professional relationships.As your guide, I’ll walk you through the process step-by-step, ensuring you feel confident and supported along the way. By the end of this course, you’ll have everything you need to start running campaigns, manage clients, and build a successful freelance business.Let me help you take the first step toward your new career—enroll today, and let’s get started!

Overview

Section 1: Introduction

Lecture 1 Welcome!

Section 2: Module 1: Marketing Crash Course

Lecture 2 Module 1 Introduction

Lecture 3 Lesson 1: Why is Digital Marketing More Important than Ever?

Lecture 4 Lesson 2: Paid Advertising

Lecture 5 Lesson 3: The Funnel

Lecture 6 Lesson 4: Types of Ad Formats

Lecture 7 Lesson 5: Landing Pages

Lecture 8 Lesson 6: Conversions

Lecture 9 Lesson 7: Putting it All Together

Lecture 10 Module 1 Summary

Section 3: Module 2: Data and Tracking

Lecture 11 Module 2 Introduction

Lecture 12 Lesson 1: Results without Proof is Useless!

Lecture 13 Lesson 2: Google Analytics - Part 1

Lecture 14 Lesson 3: Google Analytics - Part 2

Lecture 15 Lesson 4: Google Tag Manager - Part 1

Lecture 16 Lesson 5: Google Tag Manager - Part 2

Lecture 17 Lesson 6: Adding Google Analytics to a Website

Lecture 18 Module 2 Summary

Section 4: Module 3: Learn How to Run Meta Ads

Lecture 19 Module 3 Introduction

Lecture 20 Lesson 1: Meta Business Account & Access

Lecture 21 Lesson 2: How to Add a Meta Pixel to a Website

Lecture 22 Lesson 3: How to Set Up a Custom Conversion

Lecture 23 Lesson 4: Facebook Ads Manager Overview

Lecture 24 Lesson 5: Setting Up a Leads Campaign - Part 1

Lecture 25 Lesson 6: Setting Up a Leads Campaign - Part 2

Lecture 26 Lesson 7: Setting Up a Leads Campaign - Part 3

Lecture 27 Lesson 8: Dynamic Ad Sets

Lecture 28 Lesson 9: Audiences

Lecture 29 Lesson 10: Setting Up a Retargeting Campaign

Lecture 30 Lesson 11: Setting Up an Instant Form Campaign

Lecture 31 Lesson 12: Setting Up an Ecom Campaign

Lecture 32 Lesson 13: Optimizing an Ads Account - Part 1

Lecture 33 Lesson 14: Optimizing an Ads Account - Part 2

Lecture 34 Module 3 Summary

Section 5: Module 4: Learn How to Run Google Ads

Lecture 35 Module 4 Introduction

Lecture 36 Lesson 1: Google Ads Account Overview and Tracking Setup

Lecture 37 Lesson 2: Setting up Conversions and Linking Google Analytics

Lecture 38 Lesson 3: Setting Up a Google Search Campaign - Part 1

Lecture 39 Lesson 4: Setting Up a Google Search Campaign - Part 2

Lecture 40 Lesson 5: Setting Up a Google Search Campaign - Part 3

Lecture 41 Lesson 6: Managing and Optimizing a Search Campaign

Lecture 42 Lesson 7: Setting Up a YouTube Campaign

Lecture 43 Lesson 8: Setting Up YouTube Retargeting Campaigns

Lecture 44 Lesson 9: Managing and Optimizing YouTube Campaigns

Lecture 45 Lesson 10: Setting Up a Google Display Campaign

Lecture 46 Lesson 11: Setting Up Display Retargeting Campaigns

Lecture 47 Lesson 12: Setting Up a Performance Max Campaign

Lecture 48 Module 4 Summary

Section 6: Module 5: How to Get and Keep Your First Client

Lecture 49 Module 5 Introduction

Lecture 50 Lesson 1: Positioning Yourself as the Expert

Lecture 51 Lesson 2: Making a Website (and getting a unique email domain)

Lecture 52 Lesson 3: Do You Need an LLC?

Lecture 53 Lesson 4: Finding Your First Client

Lecture 54 Lesson 5: Meeting with a Potential Client

Lecture 55 Lesson 6: Submitting a Proposal

Lecture 56 Lesson 7: Contracts

Lecture 57 Lesson 8: Now What!?

Lecture 58 Lesson 9: Communication with the Client

Lecture 59 Lesson 10: Making Your Own Creative Assets

Lecture 60 Module 5 Summary

This course was originally designed for teachers who were looking for a side hustle. However, it's perfect for anyone who is looking to learn a new skill that is in high demand, offers a ton of flexibility, and allows you to earn a lot of money without long hours.