Marketing 101 Building Strong Brands from Basics to Strategy
Marketing 101 Building Strong Brands from Basics to Strategy
Published 9/2025
Duration: 41m | .MP4 1280x720 30 fps(r) | AAC, 44100 Hz, 2ch | 607.41 MB
Genre: eLearning | Language: English
Published 9/2025
Duration: 41m | .MP4 1280x720 30 fps(r) | AAC, 44100 Hz, 2ch | 607.41 MB
Genre: eLearning | Language: English
Master the principles of marketing, understand markets and customers, and learn how to create brands that inspire trust
What you'll learn
- Business and marketing
- customer centricity
- marketing strategy
- practical marketing
Requirements
- Basic understanding of business concepts (what products, services, and markets are
- Familiarity with general economics terms
Description
Marketing is the heartbeat of every successful business. At its core, marketing is about understanding exchanges—between buyers, sellers, and even communities—and shaping them into lasting, valuable relationships. This course,Marketing 101: Building Strong Brands from Basics to Strategy, is designed to give you a clear, practical foundation in marketing principles while showing you how strong brands are created, nurtured, and sustained in today’s competitive world.
We start with the essential question:What is marketing?You’ll explore the difference betweenproduct-focused marketing(where companies innovate and drive growth through scale and efficiency) andcustomer-focused marketing(where businesses design experiences that deliver genuine value, loyalty, and premium returns).
From there, you’ll learn the importance ofsegmentation, how to identify the right customers to serve, and how companies balance efficiency with value creation. We’ll coverbrand buildingas the cornerstone of modern marketing—how to create differentiation, position products effectively, and foster trust.
In today’s world, marketing is no longer just about transactions; it’s aboutexperiences, authenticity, and customer relationships. With the rise of social media, globalization, and economic uncertainty, businesses must build transparency, trust, and emotional connections to thrive.
By the end of this course, you’ll not only understand the basics of marketing but also gain actionable strategies to:
Build strong brands that stand out in competitive markets.
Deliver value consistently through customer-focused approaches.
Harness loyalty, trust, and experience as sustainable competitive advantages.
Whether you’re an entrepreneur, business student, or professional wanting to sharpen your skills, this course will equip you with the mindset and tools to succeed in today’s marketing landscape.
Who this course is for:
- Business students
- Entrepreneurs and startup founders
- Marketing professionals
- Non-business professionals
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