How to Sell Yourself: Personal Branding with Storytelling

Build a story-driven personal brand for résumés, LinkedIn & interviews to stand out in your career change or job search.

What you'll learn
- Write your career logline like a TV pitch that highlights your strengths, transferable skills, and personal brand.
- Create a memorable hook and storyline to confidently pitch yourself in interviews, networking, and professional settings.
- Adapt your self-promotion for new industries by reframing your career story with storytelling techniques from TV and media.
- Craft a résumé and cover letter that tell a story, showcasing your accomplishments with clarity and confidence.
- Distinguish skills from talents and spotlight your unique wins, just like standout talent makes a TV show unforgettable.
- Build visibility by optimizing your LinkedIn profile and sharing story-driven content to grow your personal brand.

Requirements
- No prior personal branding, storytelling, or career coaching experience required.
- Have a résumé, cover letter, or LinkedIn profile ready to apply course exercises.
- Bring an open mindset, as you’ll practice reshaping your career story and personal pitch.

Description
Taught by a two-time Emmy Award–winning producer, this course shows you how to sell yourself usingstorytelling and TV pitch strategies— the same methods used to sell hit shows to major networks. Instead of relying on generic career advice, you’ll learn how to build astory-driven personal brandthat is memorable, confident, and authentic.

In this course, you’ll learn how to:

Write apersonal logline— a short, powerful statement that communicates your strengths.

Craft a story-drivenrésumé and cover letterthat highlight accomplishments instead of just job titles.

Adapt your pitch forjob interviews, networking, and career changes.

Identifytransferable skillsand reframe your career story for new opportunities.

Strengthen yourcommunication skillsby eliminating filler words, uptalk, and unnecessary apologies.

Build visibility by refining yourLinkedIn profileand using short-form content to showcase your value.

Drawing on real examples from TV production, you’ll practice packaging your career story like a producer — refining, pitching, and promoting yourself across different platforms and industries.

By the end of this course, you’ll walk away with:

A clearpersonal brand strategy

A stronger résumé, cover letter, and LinkedIn profile

Theconfidence to pitch yourself like a TV show— whether for interviews, networking, or navigating your nextcareer developmentorjob search journey.

Who this course is for:
- Job seekers and career changers who want to pitch themselves with confidence in interviews.
- Professionals updating résumés, cover letters, or LinkedIn to build a stronger personal brand.
- Students, freelancers, and creatives looking to craft a clear, story-driven personal pitch.
- Anyone preparing for networking, promotions, or career pivots who wants to stand out authentically.
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