Finance Fundamentals: Real World Applications & Case Studies

Master Finance Fundamentals. Build expertise with 25+ exercises/real world case studies for strategic decision making.

What you'll learn

Core principles of microeconomics and macroeconomics

Analyze financial statements (Balance Sheet & Income Statement)

Financial ratios to evaluate company performance

Time value of money and its impact on investment decisions

Budgeting and forecasting techniques

Company valuations using real-life examples like Apple.

Data-driven decision-making tools for financial forecasting.

Financial modeling and valuation.

25+ Hands-on Exercises, Case Studies, and Real-World Applications.

Potentially Get Hired as a Finance/Accounting/Strategy Manager

Requirements

It does not require previous finance experience/background.

The course is suitable for anyone who wants to get the essence of 10+ years business & financial decision making experience in distilled and practical way.

Description

Why is This Course Unique?Most finance courses overwhelm students with theory, leaving them unprepared for real-lifescenarios. This course fills the gap with practical, hands-on exercises and relatable examples.You’ll learn to understand financial statements, analyze ratios, and build business cases withconfidence. With exercises on profitability analysis, market entry, and M&A decisions, thiscourse ensures you’re equipped for both corporate roles and entrepreneurial ventures.Who is This Course For?Whether you are a student, entrepreneur, or professional, this course is tailored for anyonelooking to master finance essentials for business or personal growth.What Will You Gain?By the end of this course, you’ll have the tools to build robust financial cases, understandeconomic principles, and make data-driven decisions confidently.What Will You Learn?1- How to Understand Economic Behavior?Microeconomics principles like scarcity, opportunity cost, and profit maximization.Exercises: Opportunity cost calculation and production decision-making.2- How to Evaluate Economic Systems?Macroeconomics concepts like GDP, inflation, and unemployment.Exercises: GDP calculation and interest rate adjustments to control inflation.3-How to Analyze Business Health?Understanding financial statements (Income Statement, Balance Sheet, and Cash Flow).Exercises: Analyzing financial statements of real-life examples like Apple 4-How to Use Financial Ratios?Liquidity, profitability, and efficiency ratios to assess performance.Exercises: Compare company performance using financial ratios.5-How to Value a Business?Discounted Cash Flow (DCF) method with real-world examples.Exercises: Valuing Apple using financial projections and terminal growth rates.6-How to Leverage the Time Value of Money?Present and future value calculations, compounding, and discounting.Exercises: Calculate Net Present Value (NPV) for investment decisions.7-How to Plan and Forecast Financials?Building budgets and forecasting costs and revenues.Exercises: Creating a 5-year budget for a subscription-based business.8-How to Make Strategic Decisions?Case studies on market entry, profitability, and mergers & acquisitions.Exercises: Scenario analysis for investment choices.9-How to Minimize Costs and Maximize Profit?Fixed vs. variable costs and optimizing cost structures.Exercises: Analyzing cost structures like Netflix’s operating costs.10-How to Use Data for Financial Decisions?Big data and analytics in forecasting and decision-making.Exercises: Building data-driven financial models for business scenarios.Extra: Real-World SkillsLearn essential Excel skills for financeBuild financial projections and analyze profitability scenariosDisclaimer:This course is for educational purposes only and does not provide investment, tax, or financial advice. The content introduces fundamental finance concepts. Always consult a certified professional before making investment or financial decisions.

Overview

Section 1: Introduction

Lecture 1 Introduction

Section 2: Understanding Economic Behavior: Microeconomics

Lecture 2 Introduction

Lecture 3 What is Microeconomics? : Important Concepts

Lecture 4 Exercise 1: Let’s Calculate Opportunity Cost of Farmer Ali

Lecture 5 A Fundamental Equation in Business

Lecture 6 Exercise 2: Let’s Maximize Profit for Farmer Ali

Lecture 7 Exercise 3: Let’s See If It is a Wise Choice for Farmer Ali to Buy New Land?

Lecture 8 Supply & Demand Curves

Lecture 9 Exercise 4: Let’s Draw a Supply & Demand Curve and Decide The Price

Lecture 10 What is Market Equilibrium?

Lecture 11 Real World Examples (Invisible Hand and the Creation of New Equilibriums)

Lecture 12 Exercise 5: Let’s Calculate the Price Elasticity of Demand w/Real World Examples

Lecture 13 Summary

Section 3: Exploring Economic Systems: Macroeconomics

Lecture 14 Introduction

Lecture 15 What is Macroeconomics & Theory of Market?

Lecture 16 What is GDP? How to Measure?

Lecture 17 Exercise 6: Let’s Calculate GDP for Country of “ABC”

Lecture 18 Interest Rate & Inflation & Unemployment

Lecture 19 Exercise 7: Help Country of “ABC” by Interest Rate Adjustment

Lecture 20 Indicators of Economy

Lecture 21 Exercise 8: Let’s Calculate Inflation Using CPI

Lecture 22 Summary

Section 4: Decoding Business Health: Financial Statements

Lecture 23 Introduction

Lecture 24 Accounting vs Finance : Financial Statements

Lecture 25 Understanding Income Statement

Lecture 26 Exercise 9: Is Company A or B Operating More Efficient?

Lecture 27 Exercise 10: Interpretation of Apple’s Income Statement

Lecture 28 Understanding Balance Sheet

Lecture 29 Exercise 11: Interpretation of Apple’s Balance Sheet

Lecture 30 Exercise 12 : Why Always Assets = Liabilities + Equity?

Lecture 31 Exercise 13: Can We Find Net Income Using Balance Sheets?

Lecture 32 Summary

Section 5: Ratios That Reveal Success: Financial Ratios

Lecture 33 Introduction

Lecture 34 What Are Financial Ratios?

Lecture 35 Liquidity Ratios

Lecture 36 Solvency Ratios

Lecture 37 Profitability Ratios

Lecture 38 Efficiency Ratios

Lecture 39 Valuation Ratios

Lecture 40 Growth Ratios

Lecture 41 Stock & Bonds

Lecture 42 Exercise 14: Let’s Interpret Ratios of 3 Companies

Lecture 43 Exercise 15: Which Company is Performing Best?

Lecture 44 Summary

Section 6: The Power of Time: Time Value of Money

Lecture 45 Introduction

Lecture 46 100$ Today or 100$ Next Year?

Lecture 47 Future Value of Money

Lecture 48 Present Value of Future Money

Lecture 49 Exercise 16: Calculate WACC for a Company

Lecture 50 Exercise 17: Calculate Jack’s Future Wealth

Lecture 51 Exercise 18: Which Project “Company A” Should Invest in?

Lecture 52 Summary

Section 7: Planning for the Future: Budgeting & Forecasting

Lecture 53 Introduction

Lecture 54 Key Components of Budget

Lecture 55 Exercise 19: Classify the Costs as Variable or Fix?

Lecture 56 Exercise 20: Let’s Interpret Netflix’s Cost Structure

Lecture 57 Important Points When Planning Budget

Lecture 58 Exercise 21: Let’s Build 5 Years Budget for Company A

Lecture 59 Exercise 22 : What Do You Recommend for Company A?

Lecture 60 Summary

Section 8: Unlocking True Worth: Valuation

Lecture 61 Introduction

Lecture 62 Importance of Valuation

Lecture 63 Valuation Methods

Lecture 64 Discounted Cash Flow Method (DCF)

Lecture 65 Exercise 23: Valuation for Apple with DCF Methodology

Lecture 66 Summary

Section 9: Strategies in Action: Case Studies on Profitability, Market Entry and M&A

Lecture 67 Key Rules of Building Financial Business Case

Lecture 68 Introduction to Market Entry Cases

Lecture 69 Exercise 24: Market Enry Case Study/Financial Modeling

Lecture 70 Summary: Market Entry Case Study

Lecture 71 Introduction to Increasing Profitability Cases

Lecture 72 Exercise 25: Increasing Profitability Case Study/Financial Modeling

Lecture 73 Summary: Increasing Profitability Case Study

Lecture 74 Introduction to M&A Cases

Lecture 75 Exercise 26: M & A Case Study/Financial Modeling

Lecture 76 Summary: M & A Case Study

Section 10: Thank You!

Lecture 77 All The Best!

Anyone who wants to become a finance professional,All students who are excited about finance & economics,Professionals with finance & accounting career goals (regardless their background or current role),Business owners and people who are planning to become entrepreneurs,Marketing, Finance and Business Executives,MBA graduates