Artificial Intelligence For Sales Execution And Engagement

Business Development | Sales Execution | Sales Engagement | Artificial Intelligence | Sales

What you'll learn

Prep Any Sales Call In Under 5 Minutes With AI-Generated Briefs, Discovery Questions, And Talk Tracks.

Write High-Reply Outreach Using ChatGPT + Apollo, Personalized To Each Buyer’s Signals.

Use Real-Time AI Coaching To Ask Better Questions, Handle Objections, And Steer Calls Toward Clear Next Steps.

Convert Call Notes Into Crisp TL;DR Summaries, Deal Framework Fields (MEDDIC/GPCT), And Actionable Next-Step Tasks In Minutes.

Multi-Thread Deals Fast: Map Stakeholders, Draft Warm Intros, And De-Risk Single-Threaded Opportunities.

Build A Branded 7-Slide Pitch Deck In Minutes With Gamma, Aligned To Buyer Pains And ROI.

Ship Trackable Proposals With Proposify And Time Follow-Ups To Buyer Engagement For Faster Signatures.

Prove ROI: Cut Cycle Time, Lift Meeting Rates, And Boost Win Rate Using A Practical 6-Week KPI Plan.

Requirements

No prior AI experience is required—beginners are welcome. A basic familiarity with B2B sales (prospecting, discovery calls, follow-ups) is helpful but not mandatory. You’ll get more from the course if you have access to any CRM (Salesforce, HubSpot, or even Apollo) and a work email/LinkedIn account for practice. We demonstrate with four tools—ChatGPT, Apollo, Gamma, and Proposify—but free trials or free tiers are sufficient; you can also follow along using your existing stack. A laptop with Chrome, a stable internet connection, and the ability to copy/paste prompts is all you need; a headset and Zoom/Google Meet help if you want to try the live call/transcript exercises. Bring one sample lead list or a recorded call/transcript if you have it (sanitized is fine), and make sure you have permission to use any real customer data. No coding, data science, or design skills are required—templates, prompts, and step-by-step walkthroughs are provided.

Description

Generative AI For Sales Execution & Engagement — Build A Faster, Smarter, Higher-Converting Sales ProcessIf you sell, lead a sales team, or run a revenue-driven business, this course shows you exactly how to plug Generative AI into your day-to-day sales execution and buyer engagement—from the first touch to the signed proposal. It’s designed to be practical, no-fluff, and immediately usable. You’ll learn the precise prompts, workflows, and templates that turn hours of manual work into minutes—without adding a complicated tool stack.This is not a theory class on “what AI could do someday.” It’s a hands-on system for B2B sales, SDR/BDR outreach, AE discovery & demos, account strategy & enablement, proposal and content generation, and real-time sales support—so you can book more meetings, run sharper calls, multi-thread opportunities, and close faster.Why This Course (And Why Now)Buyers expect speed, personalization, and clarity. Reps drown in research, call notes, and follow-ups. Managers need measurable improvements—today.Generative AI changes the game: it listens, writes, and reasons with you. In this course, you’ll harness AI to:Prep any sales call in <5 minutes with focused discovery questions, talk tracks, and likely objections.Write high-reply outreach that’s genuinely personalized (not mail-merge fluff).Coach live during calls with real-time cue cards and objection handlers.Summarize conversations in minutes and push crisp next steps into your CRM.Multi-thread deals by mapping stakeholders and drafting warm intros.Build on-brand decks and trackable proposals fast, then time follow-ups to buyer engagement.What You’ll Build (Step-By-Step)You’ll implement a lean, battle-tested stack—only four tools:ChatGPT — your sales coach for pre-call briefs, live cue cards, summaries, emails, intros, nudges.Apollo — ICP filters, prospecting data, sequences, and engagement tracking for outreach.Gamma — instant, on-brand pitch decks (Problem → Solution → ROI → Proof → Next Steps).Proposify — trackable proposals with engagement analytics and faster time-to-sign.Prefer a different email/CRM/chat tool? The prompts, frameworks, and workflows you learn are portable to HubSpot, Salesforce, Salesloft, Outreach, and others.Exactly How We’ll Improve Your Sales Process -Sales Conversation Intelligence (SCI)Use live or pasted transcripts with ChatGPT to surface pains, timeline, budget, risks.Get real-time cue cards: next best question, proof point, objection handler.Convert calls into MEDDICC/GPCT fields and action items in minutes.Account Strategy & EnablementBuild ICP-clean lists in Apollo (industry, size, technographics, triggers).Plan multi-threading with a simple stakeholder map and laddered outreach.Generate battle cards, ROI snippets, and value messages tailored to each persona.Real-Time Sales SupportRun discovery and demos with AI guidance alongside you.Ship same-day recaps and calendar invites so momentum never dies.Create tasks and follow-ups that actually get done.Proposal & Content GenerationTurn a call summary into a 7-slide deck in ~15 minutes with Gamma.Produce a branded proposal in Proposify, track page views, and send the perfectly-timed nudge with ChatGPT + Apollo.Measurable Outcomes You Can ExpectWe focus on outcomes, not opinions. By following the templates and exercises, you’ll have a clear path to:Prep time per meeting → under 5 minutesBooked-meeting rate → +15–20% (personalized outreach that earns replies)Call quality → talk ratio toward 45–55 and 3+ pains capturedMulti-threaded opportunities → +30% within 30 daysDeck turnaround → ~15 minutes (consistent, on-brand)Proposal cycle → hours, not days (with engagement-driven follow-ups)Win rate & cycle length → trackable improvement using our 6-week KPI planWho This Course Is ForSDRs/BDRs who want more meetings from fewer emails and better personalization.AEs/Account Managers who need sharper discovery, faster follow-up, and multi-threading.Founders, Solo Consultants, and SMB Owners who sell while wearing 10 other hats.Sales Managers/RevOps who want a simple, coachable AI workflow with visible KPIs.Prereqs: Basic familiarity with B2B sales and any CRM. No coding required. We provide prompts, templates, and examples you can copy/paste.What’s Inside (Highlights)Prompt Playbook: role → goal → context → tone → constraints, plus paste-ready recipes for pre-briefs, cue cards, recaps, objections, intros, and proposal nudges.Apollo Assets: ICP filters, high-signal views, a micro-sequence, stakeholder title list.Gamma Deck Template: Problem → Impact → Solution → ROI → Plan → Proof → Next Steps.Proposify Template: variables for company, pricing, scope, timeline + case studies.Capstone Sprint: take one sample account from lead to signed proposal—end to end.Ready To Sell Faster With AI—Without The Overwhelm?Enroll now to build a modern, AI-powered sales process that books more meetings, runs better calls, multi-threads confidently, and closes faster—with a clear 6-week plan to prove ROI.

Overview

Section 1: Artificial Intelligence for Sales Execution and Engagement

Lecture 1 Introduction, Welcome and Outcomes of this course

Lecture 2 Crash Course on using Artificial Intelligence for Sales Execution and Engagement

Lecture 3 Getting Set Up For Your Course

Lecture 4 Demo - Apollo AI

Lecture 5 Prompt Playbook - How to Prompt for Sales

Lecture 6 Convert LLM to Sales Coach - Sales Coach in ChatGPT

Lecture 7 Pre-Call Prep and Brief with Artificial Intelligence (AI)

Lecture 8 Personalized Outreach using AI that Books Meetings

Lecture 9 Instant Call Summary & MEDDICC/GPCT Mapping (ChatGPT)

Lecture 10 Recap Email & Next-Step Tasking (ChatGPT + Apollo)

Lecture 11 Decks & Proposals Fast (Gamma + Proposify + Apollo Follow-Up)

Lecture 12 End-To-End AI Sales Sprint (You Do It Live)

Lecture 13 Wrap-Up, KPIs & Key Takeaways

SDRs/BDRs who want more meetings from fewer emails using simple, repeatable AI prompts.,Account Executives who need faster prep, better discovery calls, and quick, tidy follow-ups.,Sales Managers/Team Leads who want an easy workflow to coach reps and track a few basic KPIs.,Founders/SMB Owners/Solo Consultants who sell themselves and need time-saving templates without extra tools.,New-To-Sales Or Returning Professionals who want a beginner-friendly, no-code way to use AI in daily selling.,Anyone Using A CRM (Or Even A Spreadsheet) who wants copy-paste workflows for emails, decks, and proposals.