Introduction To Demand Generation

The Marketer's Guide to Growth

What you'll learn
Master Demand Generation: Learn the key principles, strategies, and frameworks to attract, engage, and convert prospects effectively.
Build a Winning Strategy: Develop and implement a demand generation strategy tailored to your audience, business model, and distribution channels.
Use Multi-Channel Marketing: Integrate content, paid ads, email, and digital tactics to drive demand and customer acquisition across multiple touch points.
Optimize & Scale Growth: Track key metrics, analyze data, and refine demand generation efforts to maximize ROI and scale business growth.

Requirements
Basic Marketing Knowledge: Understanding of core marketing principles such as branding, positioning, and customer segmentation.
Digital Marketing Familiarity: Some experience with content marketing, SEO, email marketing, and paid advertising is helpful.
Lead Generation Awareness: General knowledge of lead generation tactics and how marketing supports sales.
Analytical Thinking: Ability to interpret basic marketing data, track campaign performance, and make data-driven decisions.
B2B or B2C Experience (Optional): Familiarity with business models and customer acquisition strategies, particularly in complex sales cycles.
Basic CRM or Marketing Automation Understanding: Knowledge of tools like HubSpot, Marketo, or Salesforce is beneficial but not required.
Creativity & Problem-Solving: Willingness to experiment with different demand generation tactics to drive results.

Description
Introduction to Demand Generation is an online marketing training course offers a foundational understanding of demand generation as a strategic approach in modern marketing.​​​This course explores the key goals of demand generation, such as building awareness, creating interest, and fostering customer engagement, ultimately driving quality leads through the sales pipeline. It also distinguishes demand generation from lead generation, clarifying that demand generation focuses on nurturing interest across the entire buyer journey, not just collecting contact information.​Learners will gain insight into the critical components of a successful demand generation strategy, including identifying target audiences, creating valuable content, leveraging multi-channel marketing, and aligning sales and marketing efforts. This part sets the stage for deeper exploration into demand generation tactics, illustrating how a well-rounded strategy builds brand visibility, supports long-term customer relationships, and leads to measurable business growth.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​Who should attend· Marketing professionals looking to enhance their demand generation skills.· Sales and marketing alignment roles aiming to drive more qualified leads.· Business owners and entrepreneurs seeking to grow their customer base.· Anyone interested in learning advanced marketing strategies to boost brand visibility and revenue.What you’ll learnMaster the Basics of Demand GenerationLearn how to create awareness, spark interest, and keep your audience engaged throughout their journey.​Understand the Lead FunnelDiscover how to guide prospects step-by-step through the funnel—from awareness (TOFU) to decision-making (BOFU)—and keep them moving forward.Qualify Leads Effectively​Find out how to identify your best leads using tools like lead scoring and frameworks like BANT (Budget, Authority, Need, Timing).​Build a Seamless Lead Management ProcessExplore how to align sales and marketing, hand off leads effectively, and avoid common bottlenecks.Create Personalised CampaignsUse emails, retargeting ads, and content tailored to your audience's needs to build trust and drive action.Leverage Content for Every StageLearn what kind of content works for each stage of the funnel, blog posts for awareness or product demos for decision-making.Track Funnel PerformanceKeep an eye on key metrics like conversion rates, lead velocity, and engagement to figure out what’s working and what’s not.Refine Your StrategyTest, tweak, and improve your workflows, content, and lead management processes to boost your results.Everything You Need to Master Demand GenerationPractical Tools, Resources, and Guidance· On this course, you can expect a hands-on, practical learning experience designed to help you master the art of demand generation. Through engaging video lessons, interactive presentations, and real-world examples, you’ll gain a deep understanding of how to attract, nurture, and convert leads effectively.· You'll also have access to a range of downloadable resources, including knowledge articles, templates, and tools to help you apply what you’ve learned. From lead scoring sheets to funnel optimisation guides, these materials are designed to make implementing your strategy easier.· Whether you’re new to demand generation or looking to refine your skills, this course provides everything you need to build a winning strategy and see real results.​

Marketing Professionals: Looking to enhance your demand generation skills and create high-performing campaigns,Business Owners & Entrepreneurs: Seeking to attract and convert more customers through strategic demand generation.,Sales & Revenue Leaders: Wanting to align sales and marketing efforts to generate high-quality leads and increase conversions.,B2B & SaaS Marketers: Managing long sales cycles and complex distribution channels, requiring effective demand gen strategies.,Marketing Agencies & Consultants: Aiming to offer demand generation as a service or improve results for clients.