Intro To Growth Product Management

Master growth frameworks, metrics, PLG strategy, and user journey optimization for product-led success

What you'll learn
Differentiate Growth PM from Core PM by analyzing their distinct approaches to metrics, experimentation, and feature development
Compare Product-Led Growth vs Sales-Led Growth models to determine the best strategy for different business contexts
Design a growth metrics framework by selecting North Star metrics and key performance indicators
Analyze user onboarding journeys to identify critical activation points and reduce time to value
Apply the Triple A Framework to create data-driven product decisions and growth experiments
Develop pricing strategies by identifying value metrics and structuring effective pricing tiers
Choose the right tools and methodologies for gathering product insights and measuring growth

Requirements
NA

Description
Intro to Growth Product ManagementAre you ready to transition from traditional product management to the dynamic world of growth product management? Whether you're a core product manager looking to specialize in growth, a startup founder aiming to scale your product, or a business leader interested in product-led growth strategies, this comprehensive course will equip you with the fundamental frameworks and strategic thinking needed for growth-focused product management.Why This Course?In today's competitive digital landscape, companies are increasingly recognizing the critical role of growth product managers. Unlike traditional product management, growth PM requires a unique blend of analytical thinking, experimentation mindset, and strategic vision. This course bridges the gap between core product management and growth-specific methodologies, providing you with a solid theoretical foundation to drive product-led growth.What Sets This Course ApartWhile many courses focus on tactical execution, this program takes a strategic approach to growth product management. You'll learn the underlying principles, frameworks, and decision-making processes that successful growth PMs use. Rather than just learning what to do, you'll understand why certain strategies work and how to adapt them to your specific context.Course Structure and What You'll LearnWe begin by establishing a solid foundation in growth product management principles, clearly distinguishing it from core product management. You'll understand why companies need dedicated growth PMs and how this role drives business success through metrics-driven decision making.Next, you'll dive deep into growth strategy fundamentals. You'll learn to evaluate different go-to-market approaches, comparing sales-led and product-led growth strategies. Through real-world examples, you'll understand when and how to implement each model, or even create hybrid approaches that maximize your product's growth potential.The course then focuses on essential metrics and frameworks. You'll learn how to:Select and validate your North Star metricBuild comprehensive metrics frameworks that drive decision-makingUnderstand cohort analysis and its importance in growthStructure pricing strategies that support sustainable growthA significant portion of the course is dedicated to user journey optimization. You'll discover:Best practices in first-time user experience designTechniques for identifying and optimizing activation pointsMethods for analyzing and reducing user frictionStrategies for increasing engagement and retentionImplementation is where theory meets reality. You'll learn the Triple A Framework (Analysis, Ask, Action) that provides a structured approach to:Making data-driven decisionsConducting effective customer researchDesigning and running experimentsManaging stakeholders and cross-functional teamsReal-World ApplicationThroughout the course, we'll analyze real-world examples from successful companies like Slack, Salesforce, and Notion. You'll see how these companies implemented growth strategies and learn from both their successes and challenges. Each section includes practical examples that help you connect theoretical concepts to real business situations.Who This Course Is Perfect ForThis course is specifically designed for:Product managers looking to transition into growth-focused rolesStartup founders and entrepreneurs building growth-driven productsBusiness analysts and data scientists working with product teamsProduct leaders responsible for building growth initiativesSaaS business owners transitioning to product-led growth modelsRecent PM graduates wanting to specialize in growthDigital product strategists and consultants advising on growthNo Technical Prerequisites RequiredWhile this is an advanced product management course, you don't need technical expertise to benefit from it. The course focuses on strategic frameworks and decision-making processes rather than technical implementation. Basic familiarity with product management concepts will help you get the most out of the content.Your Learning JourneyOver the course of 90 minutes, you'll progress through carefully structured sections that build upon each other. Each section combines theoretical knowledge with real-world examples, helping you understand both the "what" and the "why" of growth product management.By the end of this course, you'll have:A clear understanding of growth product management principlesFrameworks for making data-driven growth decisionsStrategies for optimizing user journeys and driving engagementMethods for selecting and tracking growth metricsApproaches for implementing growth initiatives in your organizationA practical 30-day plan for applying your learningFuture Learning PathWhile this course focuses on theoretical foundations, it sets you up for success in implementing growth strategies. You'll receive recommendations for continued learning, including suggested readings, communities to join, and tools to explore as you continue your growth PM journey.Join thousands of product professionals who are transitioning into growth-focused roles. Whether you're looking to pivot your career, scale your startup, or bring growth methodologies to your organization, this course provides the strategic foundation you need to succeed in growth product management.Start your journey into growth product management today and gain the strategic thinking and frameworks needed to drive product-led growth in your organization.

Product Managers transitioning from core product roles who want to understand the fundamentals of growth-focused product management and metrics-driven decision making,Early-stage startup founders and entrepreneurs looking to implement product-led growth strategies who need to understand the theoretical frameworks before execution,Marketing professionals moving into product roles who want to understand how growth product management bridges the gap between marketing and traditional product management,Business analysts and data scientists who work with product teams and want to better understand how their analytics work supports growth initiatives,Product leaders and managers who need to build and mentor growth product teams but lack formal training in growth PM methodologies,SaaS business owners who want to transition from a sales-led to a product-led growth model and need to understand the strategic fundamentals,Recent product management graduates or bootcamp graduates who want to specialize in growth-focused product roles and understand the key differences from core PM,Digital product strategists and consultants who need to advise clients on growth product management but lack formal frameworks and methodologies