Visual Merchandising 101

Fundamentals of Mannequin Styling, Window Displays, and Retail Floor Plans. Create a portfolio without prior experience!

What you'll learn

Fundamentals of Retail Floor Plan Design; sight-lines, fixtures, safety regulations, customer traffic flow

Fundamentals of Mannequin Styling and Window Display; mannequin types, manufacturers, poses, composition, theme, color story, lighting, implementation plan

How to create a Visual Merchandising Portfolio; various options for portfolio design, interview tips and job opportunity insights

Fundamentals of merchandising apparel and accessories; learn techniques to present merchandise in an elevated manner.

Requirements

No experience necessary! This course is for beginners.

Description

Ever wonder about the process of creating inspiring window displays? Or who changes the floor plan and mannequins every time you visit your favorite store? Visual Merchandising 101 is a class for anyone who is interested in starting a career as a Visual Merchandiser, anyone who is a retail business owner and wants to improve their revenue or brand identity through strong merchandise presentation, or anyone who is simply interested in learning about this sometimes mysterious profession.Cristina here, a Visual Merchandise Manager who has worked for Bloomingdale's, Neiman Marcus, and IKEA. I'm offering up over 10 years of my knowledge in Visual Merchandising to help you begin your career or improve your retail business. Experience with both luxury and big-box stores gives me a wide perspective on how to visually translate the brand identity of various retailers and meet different customer expectations.I started my career in 2010 with no experience and worked my way up from Visual Merchandiser to Visual Lead, to Visual Merchandise Manager, and you can too.What you'll learn in this class:Role of a Visual MerchandiserMerchandising fundamentals for apparelMerchandising fundamentals for accessoriesColor TheoryMannequin StylingFloor Plan FundamentalsWindow Display FundamentalsJob Opportunity & Portfolio TipsIn a retail climate with unrelenting online competition, it is more important than ever before to employ strong visual merchandising techniques in a brick & mortar store.

Overview

Section 1: Visual Merchandising 101

Lecture 1 Introduction

Lecture 2 Role of a Visual Merchandiser

Lecture 3 Merchandising Fundamentals for Apparel

Lecture 4 Merchandising Fundamentals for Accessories

Lecture 5 Color Theory for Visual Merchandising

Lecture 6 Floor Plan Fundamentals

Lecture 7 Mannequin Styling Fundamentals

Lecture 8 Window Display Fundamentals

Lecture 9 Portfolio & Interview Tips

Lecture 10 Class Project

Lecture 11 Outro

Anyone interested in starting a career as a visual merchandiser (You do not need a degree to become a Visual Merchandiser!),A retail business owner aiming to improve the presentation of their merchandise