Ultimate 2025 Google Search Ads training for Beginners

Learn to confidently set up and manage high-performing Search campaigns without the steep learning curve in only 4 weeks

What you'll learn
- Learn Search Ads - Still the most profitable campaign type
- Setup your conversion tracking so you always know what's working
- Build, Optimize, and Scale With Confidence
- Advertise B2B or B2C products and services on Google
- Learn how AI can help you create better ads

Requirements
- No prior experience with Google Ads needed. Just a computer and a will to learn

Description
Master Google Ads Faster, Smarter, and More Profitably

Stop wasting time on trial and error. Whether you’re a beginner or looking to level up, this training gives you everything you need to run profitable Google Ads campaigns—without the overwhelm.Here’s what you’ll get:

Step-by-Step Clarity

No fluff, just straightforward lessons that break down every feature so you can launch winning campaigns in minutes, not months.

Bulletproof Keyword Strategy

My proven keyword formula eliminates guesswork and delivers high-converting searches every time.

High-Impact Ad Copy

Stop guessing and start using tested ad templates that grab attention and drive clicks.

Tracking That Drives Growth

Learn which metrics actually matter so you can measure success and scale with confidence.

Conversion Tracking Made Easy

Know exactly where your best leads and sales come from with proper tracking setup.

Outsmart & Outperform Your Competitors

Discover insider strategies to analyze your competition, find gaps, and dominate your niche.

Budget Optimization Secrets

Learn how to stretch every dollar further and get the most ROI from your ad spend.

Scale Profitably

Unlock pro-level strategies to manage large campaigns without sacrificing your returns.

Protect Your Ads from Click Fraud

Get the tools and tactics to stop bots and competitors from draining your budget.

This isn’t just another course. It’s a shortcut toGoogle Ads success.Get started today and start running profitable campaigns with confidence!

Additionally, with theAdvanced Conversion Trackingcourse, you’ll learn how to:

- Set upnative Google Ads conversions(properly — no guessing)

- Enableenhanced conversionsfor better match rates

- Sendoffline conversionsfrom CRMs, call centers, and in-store sales

- Trackmicro and macro conversions(and make them work for you)

- UseGoogle Tag Managerto track clicks, forms, purchases, and more

- Implementserver-side taggingto future-proof your data

- Push key metrics into Google Ads:profit, transaction IDs, cart contents

- Masterattribution modelsto know what’sreallyworking

- Apply theSMART goal frameworkto clean up your tracking priorities

Here’s what people are saying

Didit

"What I love about Search Ads Masterclass is the course material is easy to understand and practiceable. Everyone who is running or want to start running campaign in Google Ads should join the class and watch the video. They have very detail steps to learn about Google Ads, not only for beginner but also for intermediate level and expert level."

Saulius

"Informative, great content!"

Dovile

"I recommend it to everyone who wants to deepen their knowledge."

Haider Ali

"Golcas does a fantastic job of explaining the fundamentals in "What is Google Ads?" and "Understanding the Business," making it accessible even for beginners. As the book progresses, it delves into more specific and advanced topics. Each section is thorough and well-structured, providing practical insights and strategies that are immediately applicable. "

Max

Very practical and useful tips. Great to have with you to get more control and optimise your online ads Rokas, well done!

Gonzalo

A must-watch for any Google Ads specialist, it covers all areas from basics to cutting-edge optimization techniques. 100% recommended.

Paulius Melkūnas

The course is perfect if you want to get from amateur Google ads manager to someone who could actually be called Google ads guru. Best investment of this year!

Vilius

I would recommend to get this course to anyone related to Google campaigns. By following this course I have created several Google search ads which converted to multiple sales. Every little detail is covered within a course. I'm glad that I've made a decision to buy it! It will enrich your knowledge about Google ads for sure.

Elitza Lazarova

I used to despise email marketing and would instantly delete any branded content that came to my inbox… However, one day, I accidentally came across an article by Rocas Golcas. It stunned me with its clarity, thoroughness, and usefulness. It also had an amazing intro with a personal touching story that grabbed my attention right away. I started searching for more articles by him, and almost immediately, I subscribed to his email newsletter :-)) Rocas Golcas became the first brand to win me over to subscribe to this type of campaign, and I eagerly awaited each new article. Without a doubt, he is the best mentor for Google Ads I have ever encountered! Many thanks for the Course!!!

Andrius Avinas

Incredible course with a really detailed overview of Google Ads and its specifics. Worth reading for anyone who wants to understand the whole complexity of Google Ads and also dig deeper into details. The valuable ideas and tips inside are awesome! It's a gem!

Here's what you’re getting in this course

1 Getting ready

Setting expectations

User intent and psychology

Understanding your business

2 Keyword research

How to us AI for research?

Stealing keywords from competitors

Keyword planner

Search term report

3 Winning campaign structure

How to group keywords

Structure examples (B2B, e-commerce etc.)

The Pyramid method

4 Responsive Search Ads

What are they and how to create?

12 tips for great ads

Applying ads to the structure

5 Bidding strategies

Overview

Understanding each strategy

What strategy to use depending on your business

6 Conversion tracking

Why conversions are important?

How to set up conversions in the account?

How to work with Google Tag Manager?

Importing conversions from GA4

7 Ad assets

What are ad assets?

How to add them?

Learn the benefits of each asset

8 Campaign statistics and KPIs

How to look at your performance?

What are KPIs and how to use them?

What metrics to focus on and what to ignore?

Creating reports

9 Campaign optimization

How to optimize spend?

How to increase conversions?

Howt to decrease cost per conversion?

ADVANCE CONVERSION TRACKING COURSE:

Setting the Goals

Start your tracking journey right by defining measurable goals that align with business outcomes. This section sets the foundation for meaningful performance tracking.

S.M.A.R.T goals

Measurement maturity

Cookie consent mode and Privacy

Native Google Ads Conversions

Learn how to properly set up and optimize Google Ads' built-in conversion tracking so you can measure real impact and make smarter decisions.

Primary vs. Secondary

Conversion window

Goal structure

Conversion count

Enhanced conversions

Enhanced conversions with GTM

Micro and Macro conversions

Understand the difference between micro and macro conversions—and why tracking both is essential for long-term growth and funnel visibility.

What is it and why you need it?

Real life example (Starbucks and Hubspot)

Google Analytics 4

Bridge the gap between GA4 and Google Ads by setting up meaningful events and syncing conversions to unlock deeper insights.

Key Events and how to create them?

Importing conversions from GA4

Tracking with GTM

Use Google Tag Manager to track key actions on your site—from clicks and form submissions to ecommerce events—with zero guesswork.

Tracking clicks on important elements

Tracking forms (WIX example)

Tracking forms WP + Contact Form 7

Data layer

Ecommerce tracking with GTM

Enriching data: add to carts, transaction IDs, custom variables

Offline Conversions

Capture the full customer journey by sending offline actions like phone calls and form submissions back into Google Ads.

Tracking form submissions

Uploading data to Google Ads

Requirements for the developers

Phone call tracking

Attribution

Go beyond last-click. Understand where conversions really come from using native and third-party attribution tools so you can invest budget where it matters most.

What is attribution and why it's important?

Attribution report in Google Ads

Attribution report in GA4

Attribution with 3rd party tools

Server-side tracking

Improve data accuracy and privacy compliance with server-side tagging—especially useful in a post-cookie world.

Choosing third party vendor

Setting up tracking using Taggrs

First party mode in GTM

From Revenue to Profit tracking

Shift your focus from vanity metrics to bottom-line impact. Learn how to track and optimize for actual profit, not just revenue.

Measuring what matters

Profit metrics

Conversion booster

Who is the course for?

Beginner

(0-1 Year of Experience)

This course is perfect for you if:

You don’t understand Google Ads’ complex interface and feel confused about where to start.

You’re nervous about wasting your budget and don’t know how to manage it properly.

Keywords? Ad copy? They sound important, but you don’t know where to begin.

Tracking your success seems like a mystery, and you're unsure which metrics matter.

Intermediate

(1-3 Years of Experience)

This course is perfect for you if:

You’re struggling to scale your campaigns without sacrificing ROI.

Algorithm changes are disrupting your carefully planned campaigns.

Conversion tracking feels like a guessing game, and you’re not sure what’s working.

You’ve tried A/B testing but can’t seem to figure out why some ads just stop working.

Your competitors seem to be outsmarting you—and you’re not sure how.

Who this course is for:
- Beginners and intermediate users (1-3 years of experience)
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