The Digital Frontier: How Consumer Companies Can Create Massive Value Through Digital Transformation
The Digital Frontier: How Consumer Companies Can Create Massive Value Through Digital Transformation by Ajay Sohoni
English | August 9, 2021 | ISBN: 1119803241 | 288 pages | PDF | 3.64 Mb
English | August 9, 2021 | ISBN: 1119803241 | 288 pages | PDF | 3.64 Mb
Discover how to move forward with your own company’s digital transformation with this accessible new resource from a global leader in his field
In The Digital Frontier, experienced executive and distinguished author Ajay Sohoni delivers a relatable and readable reference for corporate executives who need the knowledge and confidence to build lasting digital change within their enterprise. From marketing to commercial, supply chain, and finance, the book offers actionable insights in an accessible format, full of anecdotes, humor, and case examples. You’ll learn which areas to focus on and which not to worry about as you craft your own custom transformation journey. In the book, you’ll also find:
Perfect for executives in consumer-facing companies, corporate managers and leaders, business unit heads and management teams, The Digital Frontier is also an indispensable guide for digital non-natives trying to make sense of, and keep up with, the rapidly changing world around them.
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