The Marketing Masterclass

Learn how to make more strategic marketing decisions for your business now and in the long-term

What you'll learn

Learn how to create a marketing plan

Learn about the different traction channels available and how to leverage them for the greatest returns

Learn how to think strategically about the customer journey so you can increase conversions

Learn how to grow your business strategically with financial guidance

Requirements

No marketing experience needed. You will learn in the course.

Description

This online marketing course is designed to simplify the creation of a marketing plan for business owners and marketing professionals. With several templates, resources, and insights, you will leave the course feeling confident and more strategic about new decisions to grow your business. Once you graduate from the course, it doesn't stop there. You get special access to Candice's private Slack community with other professionals for continued education, networking opportunities, and a chance to remain up to date on the latest marketing news. The Marketing Masterclass is like nothing you’ve ever seen. It was created by a marketing strategist and consultant who understands business challenges and has led marketing efforts. It is built with a different lens, taught more thoroughly, and structured for direct, immediate business growth.The Marketing Masterclass is for you if…You’re a one-person team doing your marketingSomeone is helping with marketing but sales are stagnantYou’re seeking new ways to grow salesYour customers are not engaged with you enough or at allYou need a marketing planYou want to learn about ways to promote in addition to social media Unlock Templates and Resources as you go!Marketing Plan TemplateSocial Media Content CalendarTraction Channel GuideWinning Sales Pitch TemplateFinancial Management Template, and more!

Overview

Section 1: Introduction

Lecture 1 Introduction: Welcome to the Marketing Masterclass

Lecture 2 Identifying the Who, What, and Why

Section 2: Deconstructing the Customer Journey

Lecture 3 Deconstructing the Customer Journey

Section 3: Setting Yourself up for Success with the 5 P's

Lecture 4 Setting Yourself up for Success with the 5 P's

Section 4: Choosing the Best Traction Channels

Lecture 5 Social Media, Targeting Blogs, and More

Lecture 6 Business Development, Content Marketing, and More

Lecture 7 Email Marketing, Engineering as Marketing, and More

Section 5: How to Craft Your Winning Sales Pitch

Lecture 8 How to Craft Your Winning Sales Pitch

Section 6: Putting it All Together & Making the Money You Desire

Lecture 9 Putting it All Together & Making the Money You Desire

Aspiring entrepreneurs, Early-stage Entrepreneurs, Marketing Professionals, and/or Mid-stage Entrepreneurs