Full Paid Ads Course For Digital Marketing: 8 In 1 Bundle

Learn to Use PPC Advertising and Ads Platforms: Google, Bing, Facebook, X, Quora, Pinterest and more with ChatGPT!

What you'll learn

The fundamentals of creating and managing ads across multiple platforms including Google, Facebook, Instagram, etc

Techniques for audience targeting and segmentation to enhance ad reach and effectiveness.

Strategies for optimizing ad spend and maximizing return on investment.

Best practices for crafting compelling ad copy and creative designs that capture attention and drive conversions.

The use of analytics and metrics to track ad performance and make data-driven decisions.

Insights into the latest digital marketing trends and how to adapt to new changes in the advertising landscape.

Requirements

A basic understanding of digital marketing principles.

Access to a computer with internet connectivity.

An eagerness to learn and apply new marketing strategies.

Description

Welcome to this course, Full Paid Ads Course For Digital Marketing: 8 in 1 Bundle!Unlock the full potential of digital marketing with the "Full Paid Ads Course for Digital Marketing: 8 in 1 Bundle". This comprehensive course offers you an unparalleled dive into the intricate world of paid advertising across the most influential platforms including Google, Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat, and Quora. With over 42 hours of expert-led video content, this course is meticulously designed to transform beginners into proficient digital marketers capable of navigating and excelling in the complex landscape of online advertising.Embark on this journey to master the art of creating impactful ads that not only attract but also convert viewers into loyal customers. Through detailed step-by-step instructions, you will learn to craft campaigns that resonate with your audience, achieve substantial ROI, and drive sustained growth for your business or brand.Neglecting this course could mean missing out on the chance to elevate your marketing skills in an increasingly competitive digital world. In a market that evolves as quickly as digital advertising, staying updated with the latest tools, techniques, and platform updates is not just an advantage—it’s a necessity. Falling behind could result in wasted budgets, poor campaign performance, and lost market opportunities.This course isn’t just a series of lectures; it’s a gateway to becoming a key player in digital marketing. It integrates practical exercises and real-world examples to ensure that the knowledge you gain is not only theoretical but immediately applicable.

Overview

Section 1: Introduction

Lecture 1 Introduction

Section 2: Google Ads (Google Adwords): Step by Step

Lecture 2 Google Ads Introduction

Lecture 3 Creating Google Ads Account

Lecture 4 Create Campaign with Keywords

Lecture 5 Conversion Tracking Concept

Lecture 6 Conversion Tracking Setup

Lecture 7 Ad Rank and Ad Position

Lecture 8 Actual CPC & Quality Score

Lecture 9 Impression Share

Lecture 10 Campaign & Ad Types

Lecture 11 Campaign Goals & Marketing Funnels

Lecture 12 Bidding & Campaign Setup

Lecture 13 Types of Assets (known as Extensions)

Lecture 14 Dynamic Search Campaign

Lecture 15 Call Only Campaign

Lecture 16 Responsive Ad Campaign

Lecture 17 App Install Campaign

Lecture 18 Smart Campaign

Lecture 19 Shopping Ads

Lecture 20 Performance Max

Lecture 21 YouTube Video Ads

Lecture 22 Demand Gen Ads

Lecture 23 Remarketing Ads

Lecture 24 Google Ads Policies

Lecture 25 Google Bard (Gemini) & ChatGPT

Lecture 26 Using AI for Google Ads

Section 3: Microsoft Ads (Bing Ads) Step by Step

Lecture 27 Overview of Microsoft Ads

Lecture 28 Create Account in Microsoft Ads

Lecture 29 Microsoft Ads Structure

Lecture 30 Account Limits & Metrics

Lecture 31 Creating First Microsoft Campaign

Lecture 32 Keyword Research Analysis

Lecture 33 Keyword Match Types

Lecture 34 Negative Keyword type

Lecture 35 Various Ads Formats

Lecture 36 Setting up Ad Extensions

Lecture 37 Understanding Bidding Strategy

Lecture 38 Setting up UET Tracking Code

Lecture 39 Track Conversion Goals

Lecture 40 Creating Remarketing Ads

Lecture 41 Working with Shared Library

Lecture 42 Bid Strategies

Lecture 43 Seasonality Adjustments

Lecture 44 Automated Rules

Lecture 45 A B Testing

Lecture 46 Payments & Billing

Lecture 47 Manage Clients as an Agency

Lecture 48 Importing Ways & Tips

Lecture 49 Resources & Help

Section 4: Twitter Ads (X Ads): Step by Step

Lecture 50 Setting Up Twitter Ads X Account

Lecture 51 Landing Page Creation & More

Lecture 52 Ads Creatives For Twitter Ads

Lecture 53 X Campaign Level Structure

Lecture 54 X Ad Group Level Structure

Lecture 55 Placements Based Targeting

Lecture 56 Demographics Based Targeting

Lecture 57 Devices Based Targeting

Lecture 58 Targeting Based Targeting

Lecture 59 X Ads Level Structure

Lecture 60 Setting Up Base Pixel

Lecture 61 Setting Up Events

Lecture 62 Setting Up Audiences

Lecture 63 Conversion Campaign Creation

Lecture 64 Remarketing Campaign Creation

Lecture 65 Navigation in X Ads Manager

Section 5: Linkedin Ads: Step by Step

Lecture 66 Overview of Linkedin Ads

Lecture 67 This is Must Requirement

Lecture 68 Setting Up Linkedin Account

Lecture 69 Auction: Bid & Relevancy

Lecture 70 Campaign Groups, Campaign & Ads

Lecture 71 Basic Metrics to Consider for Ads

Lecture 72 Live Walkthrough of Campaign Manager

Lecture 73 Campaign Group: Goals & Budget

Lecture 74 Campaign: Advanced Targeting

Lecture 75 Ads: Ad & Creatives

Lecture 76 More Structure

Lecture 77 More Advanced: Ad Formats

Lecture 78 More Advanced: Bidding

Lecture 79 Setup Insight Tag Tracking

Lecture 80 Event Setup For Linkedin

Lecture 81 Setup Linkedin Audiences

Lecture 82 Setup Remarketing Campaign

Lecture 83 Lead Generation Campaign

Lecture 84 Carousel Based Campaign

Lecture 85 Video Based Campaign

Lecture 86 Linkedin Ads Reporting

Lecture 87 Linkedin Ads Billing

Section 6: Pinterest Marketing Ads: Step by Step

Lecture 88 Landing Page / Website is Required

Lecture 89 Complete Pinterest Account Setup

Lecture 90 Basics of Pinterest Ads to Know

Lecture 91 Know what's Happening in Site

Lecture 92 Pinterest Tag & Event Setup

Lecture 93 Pinterest Account Structure

Lecture 94 Designing Pin Ad Creatives

Lecture 95 Campaign Level Settings

Lecture 96 Ad Group Level Settings

Lecture 97 Ad Level Settings

Lecture 98 Keyword Match Types

Lecture 99 Negative Keyword Type

Lecture 100 Setting up Audiences

Lecture 101 Creating Remarketing Campaign

Lecture 102 Other Campaign Types

Section 7: Snapchat Marketing Ads: Step by Step

Lecture 103 Why Landing Page For Snapchat Ads

Lecture 104 Setting Up Snapchat Ads Account

Lecture 105 How Snapchat Ads Work?

Lecture 106 Is Snapchat Right For You?

Lecture 107 Track What's Happen in Website

Lecture 108 Snapchat Pixel & Event Setup

Lecture 109 Snapchat Account Structure

Lecture 110 Designing Snap Ad Creatives

Lecture 111 Campaign Level Settings

Lecture 112 Ad Group Level Settings

Lecture 113 Ad Level Settings

Lecture 114 Audience Creation

Lecture 115 Remarketing Campaign

Lecture 116 Lead Generation Campaign

Lecture 117 Awarness Based Campaign

Lecture 118 App Related Campaign

Lecture 119 Catalog Sales & Setup

Lecture 120 Audience Insights

Lecture 121 Reports in Email

Section 8: Quora Ads: Step by Step

Lecture 122 Basic Quora Setup and Review

Lecture 123 Creating Quora Ads Account

Lecture 124 What is Pixel & Events ?

Lecture 125 Google Tag Manager Setup

Lecture 126 Setting Up Pixels & Events

Lecture 127 Tracking Landing Page

Lecture 128 Tracking Cart & Wishlist

Lecture 129 Tracking Lead & Purchase

Lecture 130 What Custom Events is?

Lecture 131 Custom Event Setup

Lecture 132 Website Based Audience

Lecture 133 Lookalike Based Audience

Lecture 134 Campaign Structure

Lecture 135 Campaign Objectives

Lecture 136 Campaign Budget

Lecture 137 Location Targeting

Lecture 138 Gender Targeting

Lecture 139 Contextual Targeting

Lecture 140 Audience Targeting

Lecture 141 Behavioral Targeting

Lecture 142 Broad Targeting

Lecture 143 Placement Targeting

Lecture 144 Bid Targeting

Lecture 145 Text Ad Creation

Lecture 146 Image Ad Creation

Lecture 147 Promote Ad Creation

Lecture 148 Scaling & Optimization

Lecture 149 Conversion Campaign Setup

Lecture 150 Traffic / Awareness Campaign Setup

Lecture 151 Video Views Campaign Setup

Lecture 152 Lead Generation Campaign Setup

Lecture 153 Remarketing Campaign Setup

Lecture 154 Lookalike Campaign Setup

Section 9: Meta FB Ads: Step by Step

Lecture 155 Download The Resources

Lecture 156 Introduction to Meta Ads

Lecture 157 Build Landing Page & Thank You Page

Lecture 158 Ads Manger & Other Requirements

Lecture 159 Starting Ad Creatives Framework

Lecture 160 Ad Creatives Inspiration & Spy

Lecture 161 Image, Video, Carousel Ads

Lecture 162 Ad ( Ads ) Copy Creation

Lecture 163 Audiences For Meta Ads

Lecture 164 Campaign Structure in Meta Ads

Lecture 165 Campaign Creation Basic

Lecture 166 Targeting Potential Customers

Lecture 167 Meta Budget Optimization

Lecture 168 Meta Pixel & Tracking System

Lecture 169 Types of Audiences in Meta

Lecture 170 Scaling & Optimization in FB Ads

Section 10: (Important) ChatGPT & AI Content Update

Lecture 171 ChatGPT & AI Content Update

Marketing professionals looking to deepen their knowledge of paid advertising.,Small business owners seeking to leverage paid ads to increase visibility and sales.,Freelancers aiming to enhance their service offerings by mastering multiple ad platforms.,Beginners interested in starting a career in digital marketing.