Facebook & Instagram Ads For Beginners | Meta Ads Course

Master Meta Ads Manager: Create, Optimize & Scale Facebook & Instagram Ads for Business Growth

What you'll learn

Create & launch high-converting Facebook & Instagram Ads using Meta Ads Manager to drive leads, sales, and business growth.

Master Meta Pixel & Conversion API setup for accurate tracking, better ad optimization, and improved campaign performance.

Design effective ad creatives & landing pages that boost engagement, lower ad costs, and increase conversions.

Optimize Meta Ads with audience targeting & A/B testing to maximize ROI and scale successful campaigns.

Understand Meta Ads campaign objectives & bidding strategies to choose the right setup for your business goals.

Set up & track conversion events across platforms like Shopify, Wix, and WordPress for better ad performance.

Use Google Tag Manager & Zapier to integrate Meta Conversion API when native connections aren’t available.

Requirements

There are no prior skills or experience required to take this course. It is designed for beginners who want to learn how to run Facebook and Instagram Ads successfully. However, to get the most out of the course, it is recommended that learners have:

A Facebook Business Manager account (the course will include a setup guide)

Access to Meta Ads Manager to create and manage campaigns

A website or landing page (optional but helpful for conversion-focused ads)

Basic knowledge of their target audience and business goals

Even if you are completely new to digital marketing, this course will guide you through Meta Ads Manager, Meta Pixel, Conversion API, and ad creatives, ensuring you gain the skills needed to launch and optimize high-performing ad campaigns.

Description

Facebook & Instagram Ads For Beginners | Meta Ads Masterclass For Newbies Master Meta Ads Manager: Create, Optimize & Scale Profitable Facebook & Instagram AdsAre you struggling to get results from Facebook & Instagram Ads? This beginner-friendly course teaches you how to create, optimize, and scale profitable ads using Meta Ads Manager—even if you have no prior experience.What You’ll Learn:Facebook & Instagram Ads Setup: Learn how to set up Meta Ads Manager, Business Manager, and Meta Pixel for accurate tracking and better targeting.Choosing the Right Campaign Objective: Understand the different Facebook ad objectives and how to choose the best one for your business goals.Ad Creative & Formats: Discover what makes a high-converting ad, explore different ad formats, and get a Canva tutorial for creating eye-catching visuals.Landing Pages & Conversions: Learn how to create optimized landing pages, opt-in pages, and sales pages to improve conversions.Meta Pixel & Conversion API: Set up Meta Pixel, track conversion events, and integrate Meta Conversion API using Shopify, Wix, WordPress, and Google Tag Manager for advanced tracking.Optimization & A/B Testing: Use split testing and audience targeting to lower ad costs and maximize ROI.Whether you're a business owner, freelancer, or eCommerce seller, this course will help you launch and scale profitable Meta Ads with confidence.

Overview

Section 1: Facebook & Instagram Ad Creatives: Design, Best Practices & Testing

Lecture 1 What is Ad Creative? Understanding Facebook & Instagram Ad Design

Lecture 2 How to Create High-Performing Facebook & Instagram Ad Creatives

Lecture 3 Facebook & Instagram Ad Examples + Canva Tutorial for Beginners

Lecture 4 Meta Ad Formats Explained: Best Image Sizes for Facebook & Instagram Ads

Lecture 5 How to A/B Test Facebook & Instagram Ad Creatives for Better Results

Section 2: Landing Pages for Meta Ads: High-Converting Opt-in & Sales Pages

Lecture 6 What is a Landing Page? A Beginner's Guide to High-Converting Pages for Facebook

Lecture 7 Opt-in Page vs. Sales Page: Key Differences & When to Use Each for Facebook Ads

Lecture 8 Best Landing Page Software for Facebook Ads: How to Choose the Right One

Lecture 9 A/B Testing Landing Pages for Facebook Ads: How to Optimize for More Conversions

Section 3: Facebook Ads Setup: Campaign Objectives, Meta Pixel & Conversion Events

Lecture 10 Meta Ads Set-Up Tutorial

Lecture 11 How to Create & Launch Your First Facebook Ad in Meta Ads Manager (Step-by-Step)

Lecture 12 Meta Conversion API: What It Is, Why It’s Important & How to Set It Up

Section 4: Bonus Section

Lecture 13 Bonus Video

A beginner looking for a step-by-step guide to setting up and managing Meta Ads,A small business owner wanting to drive more sales, leads, or website traffic with paid advertising,An eCommerce store owner needing to optimize product ads and improve tracking with Meta Pixel & Conversion API,A freelancer or marketing professional who wants to master Facebook Ads to grow client results and increase ROI,A coach or course creator looking to generate leads and sales through high-converting ad campaigns,This course is perfect for business owners, entrepreneurs, and marketers who want to learn how to run profitable Facebook & Instagram Ads using Meta Ads Manager.,Whether you’re starting from scratch or have run a few ads before, this course will provide the practical knowledge, tools, and strategies to confidently create, optimize, and scale your Meta Ads for business success.