Complete Sales Skills & Sales Management Course

Master the Psychology, Skills, and Strategies to Drive Sales Success and Lead Winning Teams

What you'll learn

Understand customer psychology and decision-making drivers

Master prospecting, lead generation, and communication strategies

Develop advanced negotiation, persuasion, and closing techniques

Apply consultative and value-based selling approaches

Manage objections and build long-term client relationships

Lead and motivate high-performing sales teams

Apply forecasting, performance tracking, and coaching techniques

Requirements

No strict prerequisites—basic communication skills and a desire to learn sales are sufficient

Prior experience in sales, customer service, or business will be helpful but not mandatory

Description

The Complete Sales Skills & Sales Management Course is a comprehensive program designed to equip professionals with the knowledge, strategies, and techniques required to excel in sales and effectively manage high-performing sales teams. Spanning foundational concepts to advanced management practices, this course blends psychology, communication, negotiation, and leadership to create well-rounded sales professionals.The journey begins with Sales Psychology, where learners explore the science behind first impressions, customer motivation, persuasion, and decision-making triggers. Participants will develop active listening skills, learn how to overcome objections, and master the art of negotiation while building long-term client relationships.Next, the program covers Sales Fundamentals, introducing the sales process, prospecting, lead generation, and effective communication. These core principles are reinforced with practical techniques to identify, approach, and convert prospects into loyal customers.Building on this foundation, the course delves into Advanced Selling Skills, including handling difficult customers, closing strategies, and using storytelling as a persuasive tool. Learners also explore consultative selling, value-driven approaches, and methods to boost customer satisfaction and retention.The final modules shift focus to Sales Management, equipping aspiring leaders with the ability to recruit, train, and inspire sales teams. Participants will learn performance management, forecasting, target-setting, and coaching strategies to drive organizational success. The program concludes with leadership insights into motivating teams, managing culture, and adapting to changing business environments.By the end of this course, learners will possess a full spectrum of sales and management expertise—empowering them to achieve exceptional results in today’s competitive marketplace.

Overview

Section 1: Sales Psychology: Understanding the Mind of the Customer

Lecture 1 Introduction

Lecture 2 The Psychology of First Impressions

Lecture 3 Understanding Customer Motivation

Lecture 4 The Power of Persuasion

Lecture 5 Active Listening and Customer Analysis

Lecture 6 Overcoming Objections

Lecture 7 The Art of Negotiation Psychology

Lecture 8 Decision-Making Triggers

Lecture 9 Building Long-Term Relationships

Lecture 10 Section Conclusion

Section 2: Sales Fundamentals

Lecture 11 Section Introduction

Lecture 12 Understanding the Sales Process

Lecture 13 Prospecting and Lead Generation

Lecture 14 Effective Communication in Sales

Lecture 15 Building Rapport and Trust

Lecture 16 Needs Analysis and Discovery

Lecture 17 Value Proposition and Positioning

Lecture 18 Giving Effective Sales Presentations

Lecture 19 Negotiation Skills

Lecture 20 Closing Techniques

Lecture 21 Follow-up and Relationship Management

Lecture 22 Sales Metrics and Performance Management

Lecture 23 Ethics in Sales

Lecture 24 Section Conclusion

Section 3: Overcoming Sales Objections

Lecture 25 Section Introduction

Lecture 26 The Psychology of Sales Objections

Lecture 27 Active Listening and Identifying Objections

Lecture 28 The LAER Method

Lecture 29 Common Sales Objections and How to Handle Them

Lecture 30 Reframing Techniques

Lecture 31 Anticipating and Preempting Objections

Lecture 32 The Power of Social Proof and Testimonials

Lecture 33 Negotiation Skills for Overcoming Objections

Lecture 34 Handling Multiple Objections

Lecture 35 Advanced Objection Handling Techniques

Lecture 36 Section Conclusion

Section 4: Building Rapport with Clients

Lecture 37 Section Introduction

Lecture 38 The Psychology of Connection

Lecture 39 First Impressions Matter

Lecture 40 Communication Excellence

Lecture 41 Building Trust Through Consistency

Lecture 42 Problem Resolution and Strengthening Relationships

Lecture 43 Digital Rapport Building

Lecture 44 Long-term Relationship Maintenance

Lecture 45 Section Conclusion

Section 5: Effective Sales Prospecting

Lecture 46 Section Introduction

Lecture 47 Building Your Ideal Customer Profile (ICP)

Lecture 48 Research Techniques and Tools

Lecture 49 Multi-Channel Prospecting Strategy

Lecture 50 Crafting Compelling Messages

Lecture 51 Cold Calling Excellence

Lecture 52 LinkedIn and Social Selling

Lecture 53 Email Prospecting Mastery

Lecture 54 Time Management and Productivity

Lecture 55 Analytics and Optimization

Lecture 56 Section Conclusion

Section 6: Closing the Deal

Lecture 57 Section Introduction

Lecture 58 Reading and Responding to Buying Signals

Lecture 59 The Art of Trial Closes

Lecture 60 Mastering Price Discussions

Lecture 61 Advanced Objection Resolution at the Closing Stage

Lecture 62 Timing and Momentum

Lecture 63 Closing Techniques for Different Environments

Lecture 64 The Follow-Through

Lecture 65 Section Conclusion

Section 7: Coaching Sales People

Lecture 66 Section Introduction

Lecture 67 Understanding the Modern Sales Landscape

Lecture 68 Foundations of Effective Sales Coaching

Lecture 69 Assessing Individual and Team Performance

Lecture 70 Developing Personalized Coaching Strategies

Lecture 71 Essential Coaching Techniques for Sales Managers

Lecture 72 Enhancing Sales Skills Through Coaching

Lecture 73 Leveraging Technology in Sales Coaching

Lecture 74 Overcoming Common Coaching Challenges

Lecture 75 Measuring Coaching Effectiveness

Lecture 76 Creating a Continuous Learning Environment

Lecture 77 Section Conclusion

Section 8: Motivating Your Sales Team

Lecture 78 Introduction

Lecture 79 Building a High-Performance Sales Culture

Lecture 80 Individual Motivation Strategies

Lecture 81 Effective Recognition and Reward Systems

Lecture 82 Goal Setting and Achievement Framework

Lecture 83 Coaching for Success

Lecture 84 Managing Underperformance

Lecture 85 Team Building and Collaboration

Lecture 86 Technology and Tools for Motivation

Lecture 87 Creating Career Development Paths

Lecture 88 Managing Remote Sales Teams

Lecture 89 Crisis Management and Resilience

Lecture 90 Section Conclusion

Section 9: High-Ticket Selling

Lecture 91 Section Introduction

Lecture 92 Qualifying Your Prospects

Lecture 93 Building Trust and Authority

Lecture 94 The Consultative Sales Process

Lecture 95 Value Proposition and Pricing

Lecture 96 Advanced Negotiation Skills

Lecture 97 Creating Urgency

Lecture 98 Post-Sale Excellence

Lecture 99 Section Conclusion

Section 10: Account Management Excellence

Lecture 100 Section Introduction

Lecture 101 Foundations of Account Management

Lecture 102 Strategic Account Planning

Lecture 103 Relationship Building and Stakeholder Management

Lecture 104 Value Creation and Innovation

Lecture 105 Account Risk Management

Lecture 106 Team Leadership in Account Management

Lecture 107 Digital Account Management

Lecture 108 Advanced Communication Skills

Lecture 109 Conclusion

Section 11: Consultative Selling

Lecture 110 Section Introduction

Lecture 111 The Consultative Mindset

Lecture 112 Discovery Excellence

Lecture 113 Business Acumen Development

Lecture 114 Solution Design

Lecture 115 Stakeholder Management

Lecture 116 Strategic Opportunity Management

Lecture 117 Conclusion

Section 12: Negotiation Skills for Salespeople

Lecture 118 Section Introduction

Lecture 119 The Psychology of Negotiation

Lecture 120 Preparation and Research

Lecture 121 Value Proposition and Positioning

Lecture 122 Opening Moves and Anchoring

Lecture 123 Active Listening and Communication

Lecture 124 Handling Objections and Resistance

Lecture 125 Power Dynamics and Leverage

Lecture 126 Win-Win Solutions

Lecture 127 Closing Techniques

Lecture 128 Complex Negotiations

Lecture 129 Conclusion

Section 13: SaaS Sales Mastery

Lecture 130 Welcome to SaaS Sales Mastery

Lecture 131 The SaaS Business Model Foundation

Lecture 132 Understanding Your SaaS Buyer

Lecture 133 The Modern SaaS Sales Process

Lecture 134 Product-Market Fit and Sales Messaging

Lecture 135 Sales Tools and Technology Stack

Lecture 136 Pricing and Negotiation Strategies

Lecture 137 Customer Success and Expansion

Lecture 138 Sales Team Management and Scaling

Lecture 139 Putting It All Together

Section 14: How to Become a High Achiever

Lecture 140 Section Introduction

Lecture 141 The High Achiever's Mindset

Lecture 142 Goal Setting and Strategic Planning

Lecture 143 Time Management and Productivity Mastery

Lecture 144 Building High Performance Habits

Lecture 145 Decision Making and Problem Solving

Lecture 146 The Power of Focus and Mental Clarity

Lecture 147 Strategic Relationships and Networking

Lecture 148 Continuous Learning and Skill Development

Lecture 149 Health and Energy Management

Lecture 150 Advanced Achievement Strategies

Lecture 151 Conclusion

Sales executives and professionals seeking to upgrade their skills,Aspiring and current sales managers aiming for leadership roles,Entrepreneurs and business owners responsible for driving revenue,Professionals transitioning into sales or management careers