Complete Digital Media Marketing Course In Sinhala

Unlock the Power of Online Advertising, Social Media Strategies, & Web Designing

What you'll learn

Learn how to create professional and responsive websites using WordPress

Understand how to create and manage social media accounts, design engaging posts, and graphics

Learn how to create and run successful advertising campaigns on different social media platforms

Learn how to create and implement a comprehensive digital marketing strategy for your business

Apply the skills and knowledge you learn in the course to your own business or website.

Learn how to create effective ads and target the right audience

Learn how to create successful gigs on fiverr

Learn how to create successful email campaigns for your audience

Requirements

A desktop or laptop computer

An Internet connection

Self confidence

Basic knowledge about operating a computer

Description

Master the Art of Digital Marketing in Sinhala is a comprehensive online course that aims to equip you with the skills and knowledge needed to excel in the digital world. Delivered in the Sinhala language, this course is designed for entrepreneurs, small business owners, and anyone looking to improve their digital marketing skills.In this course, you will learn the following:Web design using WordPress: Create professional and responsive websites using the popular content management system, WordPress. You will learn how to install and configure WordPress, create pages, and customize your website's design and layout.A-Z of social media marketing: Learn how to create and manage social media accounts, design engaging posts, graphics and more. You will understand how to develop a content strategy, create engaging and shareable content, and how to use social media analytics to measure your performance.Social media advertising: Understand how to create and run successful advertising campaigns on different social media platforms. You will learn how to create effective ads, target the right audience, and measure the ROI of your campaigns.Email marketing: Understand how to create and send effective email campaigns. You will learn about the different types of email campaigns, how to create a mailing list, and how to use email marketing software.Digital marketing strategies: Learn how to create and implement a comprehensive digital marketing strategy for your business. You will learn about the different components of a digital marketing plan &content marketing, and more.Throughout the course, you will be provided with a wealth of resources, including video lectures, quizzes, and exercises to help you master the material. You will also have the opportunity to work on real-world projects, allowing you to apply the skills and knowledge you learn in the course to your own business or website.This course is designed to empower you with the tools, techniques, and strategies you need to succeed in the digital world. By the end of the course, you will have a deep understanding of the digital landscape, the ability to create and implement a comprehensive digital marketing plan, and the confidence to take your business to the next level.

Overview

Section 1: Introduction

Lecture 1 Introduction

Lecture 2 What you'll learn from this course

Lecture 3 What are the opportunities that you get from this course

Section 2: building a website for you, or for your client

Lecture 4 Web Design Introduction & What you'll learn in this section

Lecture 5 How to find the right domain

Lecture 6 How to purchase a hosting & domain

Lecture 7 How to activate SSL to your website

Lecture 8 How to install WordPress on your hosting

Lecture 9 List of keywords that may be useful when using WordPress

Lecture 10 How to install a theme for your website & install required plugins

Lecture 11 How to install Woo-commerce

Lecture 12 Basic Customization of the website

Lecture 13 How to customize the Homepage

Lecture 14 Here is a list of keywords that may be useful when using the Elementor plugin

Lecture 15 How to add a new page and customize the page

Lecture 16 How to edit menus and navigation bar

Lecture 17 How to create categories & Collections in woo-commerce

Lecture 18 How to add products for your website

Lecture 19 How to setup Shipping for your website

Lecture 20 How to add a payment gateway for your website

Lecture 21 How to create backups for your website

Section 3: Google Services and Business email account creation

Lecture 22 How to create a business Email account in wordpress

Lecture 23 How to create a Gmail account

Lecture 24 How to submit your website to google search console

Lecture 25 How to Submit and use google analytics

Lecture 26 How to setup google my business account

Section 4: Designing

Lecture 27 Introduction to Canva and its features

Lecture 28 Creating a Canva account and navigating the interface

Lecture 29 How to design social media posts

Lecture 30 How to Design a Business Card

Lecture 31 How to Design a letter head

Lecture 32 Exporting and sharing your designs

Section 5: Introduction to Facebook marketing

Lecture 33 Create an Facebook page

Lecture 34 Introduction to facebook business suite

Lecture 35 How to plan your posts in planner & create your first post

Lecture 36 How to get first 1000 organic followers & likes

Lecture 37 20 Tips for Effective Hashtag Engagement on Social Media

Lecture 38 Extra Reading: 10 Examples of Catchy and Memorable Social Media Bios by Big Bran

Section 6: Introduction to Instagram Marketing

Lecture 39 How to create a Instagram account & Turn it into a business profile

Lecture 40 How to sync your Instagram account with Facebook Business Suite

Lecture 41 How to Plan your content using Meta suite

Lecture 42 Here is a Instagram hashtag strategy that can work for any business

Lecture 43 Example Instagram Hashtag Strategy for a Coffee Shop:

Section 7: Facebook Business manager

Lecture 44 How to log into your business manager and complete the account

Lecture 45 How to create a pixel for your website in business manager

Lecture 46 How to create a catalog in business manager

Lecture 47 How to verify your domain in Business manager

Lecture 48 How to open a facebook shop

Section 8: Maximizing Results with Facebook Ads Manager: A Comprehensive Guide

Lecture 49 How to create an ads manager for your business account

Lecture 50 Basic tour around ad manager

Lecture 51 Facebook ads objectives and how to use it

Lecture 52 How to get more followers on Instagram using ads manager

Lecture 53 How to get more page likes from facebook ads

Lecture 54 how to get more engagement on Facebook post

Lecture 55 How to get more post engagement on instagram

Lecture 56 How to run a lead campaign to collect email in facebook ads

Lecture 57 How to get more sales from facebook ads

Lecture 58 How to create a custom audience using Posts engaged

Lecture 59 How to create a custom audience using Facebook likes

Lecture 60 How to upload your email list to facebook ads manager & create a custom audience

Section 9: Video Marketing

Lecture 61 How to create a video ad campaign in facebook

Lecture 62 How to convert video views into a custom audience & Retarget them

Section 10: Youtube Marketing

Lecture 63 How to create a youtube Channel

Lecture 64 All you need to know about Youtube creator studio and completing the setup

Lecture 65 Things to consider before uploading a Youtube video

Lecture 66 Upload a video: all you need to know about uploading a video to youtube

Lecture 67 Monetizing your channel through ads, sponsorships, and affiliate marketing

Lecture 68 Youtube Channel Ideas

Section 11: Email Marketing

Lecture 69 Email Marketing Introduction & results

Lecture 70 How to create an account in Mailchimp and Upload E-mail List

Lecture 71 How to connect your mailchimp account to Woocommerce

Lecture 72 How to design a newsletter & Seasonal campaign poster

Lecture 73 How to setup your first campaign and send it to your audience

Lecture 74 How to analysis your email campaign results

Section 12: Fiiverr

Lecture 75 How to create an account on fiverr

Lecture 76 How to complete your profile

Lecture 77 How to create a gig in fiverr

Lecture 78 Tips for Fiverr: How to maintain your Fiverr account & all you need to know

Section 13: Extra Reading : Creating a Successful Marketing Strategy

Lecture 79 How to research and find your right Audience

Lecture 80 How to select marketing funnels

Lecture 81 Example for an social media monthly planner

Lecture 82 How to become a successful Social Media influencer

Section 14: Bonus Lecture

Lecture 83 Bonus Lecture

Entrepreneurs and small business owners looking to expand their reach and promote their products or services on social media platforms,Digital marketers and social media managers looking to improve their skills and stay up-to-date with the latest trends and best practices,Content creators, influencers and bloggers who want to build a following on social media platforms,Anyone who wants to improve their understanding of social media advertising and how to create and run successful campaigns,Individuals who want to learn how to develop a comprehensive social media marketing strategy,Anyone who wants to increase their knowledge of different social media platforms such as Facebook, Instagram, TikTok, etc.