The Modern Marketing Playbook
The Modern Marketing Playbook: Win Digital-First Consumers with Real-World Strategies
English | 2026 | ISBN: 9819819105 | 439 Pages | PDF (True) | 13 MB
English | 2026 | ISBN: 9819819105 | 439 Pages | PDF (True) | 13 MB
Today's digital-first consumers are armed with information, demand authenticity, and live on their mobile devices. Competitors are armed with data and could be the new kid on the block that is a wizard at engaging with consumers. The gap between academic knowledge and real-world success has never been wider.