Winning the Mandate: The Indian Experience
Bidyut Chakrabarty, "Winning the Mandate: The Indian Experience"
English | ISBN: 9351507440 | 2016 | 250 pages | EPUB | 596 KB
English | ISBN: 9351507440 | 2016 | 250 pages | EPUB | 596 KB
This book captures how electioneering has changed over the years and how media and marketing have assumed more significance than party manifestos.
On 16th May 2014, India witnessed the result of an intense political campaign. Those who were vanquished felt that this was due to the success of a marketing blitzkrieg, which actually pollutes a democracy. Again, for those who supported the eventual winner―the Narendra Modi-led BJP―it was a great victory.
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