Managing Technology from Laboratory to Marketplace
Managing Technology from Laboratory to Marketplace: Cheating the Valley of Death
English | 2024 | ISBN: 3031514203 | 209 Pages | PDF EPUB (True) | 4 MB
English | 2024 | ISBN: 3031514203 | 209 Pages | PDF EPUB (True) | 4 MB
Managing Technology from Laboratory to Marketplace outlines the process of getting innovative research out of the laboratory and into the market, a path which is often fraught with challenges. Many research projects meet their end as they attempt to cross this so-called “valley of death"–the period between the research phase of a project and the point when the new product or process emerging from that research becomes commercialized and enters the market.