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    Digital Transformation of the Hotel Industry: Theories, Practices, and Global Challenges

    Posted By: roxul
    Date: 11 Sep 2025 01:31:55
    Digital Transformation of the Hotel Industry: Theories, Practices, and Global Challenges

    Jorge Marques, "Digital Transformation of the Hotel Industry: Theories, Practices, and Global Challenges "
    English | ISBN: 3031316819 | 2023 | 276 pages | EPUB | 15 MB

    The hotel industry has gone through important transformations, not only in terms of management and operation but also in terms of interaction with consumers. Technological development and adaptation to the digital era have been one of the greatest challenges for hotels. This book aims to fill the gap in the literature in this specific area of the tourism sector and contribute to a better understanding of trends and challenges in the hotel industry on a global scale.
    UPWARDS