Agile Marketing: Unlock Adaptive and Data-driven Marketing for Long-term Success
English | 2022 | ISBN: 1398605123 | 365 Pages | EPUB | 5 MB
English | 2022 | ISBN: 1398605123 | 365 Pages | EPUB | 5 MB
Agile Marketing is an essential and practical roadmap to transforming your marketing by applying agile principles at scale and overcoming mindset and culture challenges to enable greater efficiency and quicker response times. Covering areas such as putting data and automation at the centre of agility, measuring success and creating and maintaining space for innovation, it features a range of invaluable frameworks, practical guidance and insightful examples from organizations such as Dell and Pepsi.