Here's the Pitch: The Amazing, True, New, and Improved Story of Baseball and Advertising
Roberta J. Newman, "Here's the Pitch: The Amazing, True, New, and Improved Story of Baseball and Advertising"
English | ISBN: 0803278470 | 2019 | 352 pages | EPUB | 5 MB
English | ISBN: 0803278470 | 2019 | 352 pages | EPUB | 5 MB
2020 SABR Baseball Research Award
In the mid-nineteenth century, two industries arrived on the American scene. One was strictly a business, yet it helped create, define, and disseminate American culture. The other was ostensibly just a game, yet it soon became emblematic of what it meant to be American, aiding in the creation of a national identity. Today, whenever the AT&T call to the bullpen is heard, fans enter Minute Maid Park, or vote for favorite All-Stars (brought to us by MasterCard), we are reminded that advertising has become inseparable from the MLB experience.
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