Generative AI for Marketing Professionals

Overview
Over 3 Hours of Video Content

Elevate your marketing strategy by creating high-impact content, engaging customers through AI-driven platforms, and automating repetitive tasks.

Overview

In today's fast-evolving digital landscape, marketers need guidance on how to make best use of Generative AI for their real-world marketing challenges. This course delivers both, crafted by an experienced trainer with deep ties to both the tech and marketing worlds.

As a globally recognized educator and Microsoft MVP, Tim Warner has had the privilege of consulting with and learning from marketing colleagues and friends across diverse industries. Their insights have shaped his understanding of how generative AI can revolutionize marketing workflows, from content creation to customer engagement.

Look no further than this course to equip you with the practical skills needed to transform your marketing strategies and outcomes.

This course explores how generative AI revolutionizes marketing through tools like Jasper.ai, Salesforce Einstein AI, and AI-powered email platforms like Mailchimp. Tim Warner demonstrates how marketers can create high-quality content, engage audiences with personalized campaigns, and streamline their workflows with automation.

Learners will see real-world scenarios and hands-on exercises that make AI approachable and impactful. By focusing on practical applications, this course empowers professionals to drive measurable results.

Skill Level

Beginner-Intermediate

Learn How To

Meet the growing demand for AI-driven solutions in digital marketing, we've refined the course to focus on practical applications for key digital channels, including
Social media: Generating tailored posts and engagement strategies
Email Campaigns: Automating personalized email workflows for efficiency
Content Marketing: Crafting high-quality blogs and ad copy that resonate
Analytics Integration: Using AI tools to predict campaign outcomes and refine strategies.
These updates ensure learners can immediately apply AI to optimize their efforts where it matters most.

Enable creativity across multiple formats, including focused guidance on
Text: Blogs, emails, and social media posts with Jasper.ai and ChatGPT
Visuals: Compelling graphics and visuals using tools like Canva and Adobe Firefly
Videos: High-quality video content crafted with Pictory.ai and Synthesia
Audio: Podcasts and voiceovers powered by Descript and Murf AI
By breaking content production into actionable formats, we give learners practical expertise in the tools shaping modern marketing.

Broader Toolkit Coverage: Weve expanded the range of tools and platforms covered, including
SEO Optimization Tools: Jasper and SurferSEO for improving organic reach
Social Media Automation Tools: Hootsuite Insights and Sprinklr for efficient management
AI-Driven Analytics: Techniques for combining AI insights with Google Analytics and HubSpot to fine-tune campaigns
These additions ensure marketers have a comprehensive toolkit to stay competitive.

Responsible and Ethical AI Practices: This course emphasizes using AI responsibly, equipping learners with the knowledge to navigate critical issues such as
Data Privacy: Understanding compliance with GDPR/CCPA
Bias Mitigation: Avoiding unintended bias in customer segmentation or content creation
Ethical Case Studies: Practical lessons drawn from real-world scenarios of ethical dilemmas and their solutions
These discussions prepare learners to innovate with integrity while building trust with their audiences.

Course requirement

No deep technical background is needed for this course, but familiarity with core digital marketing concepts will be beneficial. Ideal learners will have experience with marketing workflows, CRM systems, or content management tools.

Who Should Take This Course

Content Marketer
Marketing Manager
Digital Marketing Specialist
Social Media Manager
Customer Engagement Manager
Marketing Operations Specialist
CRM Manager
Marketing Analyst
Product Marketer
Campaign Strategist
Customer Experience Specialist