Inclusive Product Design: Build Products For All Users

Master inclusive product design to create accessible, user-friendly products that work for everyone, everywhere.

What you'll learn

Identify and address exclusion in product design.

Conduct inclusive user research and usability testing.

Create accessible interfaces and integrate assistive tech.

Advocate for inclusive design within your organization.

Requirements

No prior experience in inclusive design is required; a basic understanding of product design is helpful but not essential.

Description

Inclusive design isn’t just a trend, it’s the foundation for creating products that truly work for everyone. Whether you’re a designer, developer, or product manager, this course will equip you with the skills to build accessible, inclusive solutions that meet global standards and delight all users.In Inclusive Product Design: Build Products For All Users, you’ll learn how to identify exclusion, conduct inclusive user research, and design interfaces that accommodate diverse needs. We’ll explore practical ways to integrate assistive technologies, apply WCAG guidelines, and build products that adapt to varied abilities and contexts.Guided by Ben Clark, an inclusive marketing expert and co-creator of the disability-focused agency Make Us Purple, you’ll gain insights from real-world case studies and proven strategies. With years of experience helping organizations create inclusive products, Ben brings both technical expertise and a deep understanding of the user experience.Through interactive lessons and hands-on examples, you’ll develop the confidence to design for all users. You’ll also learn how to advocate for inclusive practices within your organization, ensuring accessibility isn’t an afterthought but a core part of your process.By the end of this course, you will:Recognize and address accessibility gaps.Integrate inclusive research and design practices.Deliver products that meet global accessibility standards.Expand your career opportunities by mastering a sought-after skill.If you’re ready to make an impact, this course will give you the tools, knowledge, and confidence to build a more inclusive world - one design at a time.

Overview

Section 1: Introduction to Inclusive Design

Lecture 1 Designing for all with inclusive product design

Lecture 2 What is inclusive design?

Lecture 3 The importance of inclusive design

Lecture 4 Legal and ethical inclusive design standards

Section 2: Understanding and Researching User Diversity

Lecture 5 Embracing user diversity in design

Lecture 6 Conducting research with diverse users

Lecture 7 Building inclusive user personas

Section 3: Designing Accessible Products

Lecture 8 Physical accessibility in product design

Lecture 9 Key principles of digital accessibility

Lecture 10 Integrating assistive tech in design

Section 4: Inclusive Design in the Development Process

Lecture 11 Inclusive ideation and concept creation

Lecture 12 Prototyping for diverse user needs

Lecture 13 Iterative testing with disabled users

Section 5: Universal Design Principles and Usability

Lecture 14 The seven principles of universal design

Lecture 15 Simplifying and improving inclusive user interfaces

Lecture 16 Designing for error tolerance and control

Section 6: Evaluating and Testing Inclusive Products

Lecture 17 Conducting accessibility audits and ensuring compliance

Lecture 18 Usability testing with disabled participants

Lecture 19 Improving inclusive designs with user feedback

Section 7: Embedding Inclusive Design in Teams and Organizations

Lecture 20 Fostering an inclusive design culture

Lecture 21 Implementing inclusive design across teams

Section 8: Conclusion

Lecture 22 Maintaining inclusive product design

Section 9: Quiz

Teams aiming to reach diverse, global audiences and anyone passionate about creating products that work for everyone