Influencer Performance Marketing Course

End-to-End Influencer Marketing Course With a Focus on Performance Marketing

What you'll learn
- The unit economics behind a performance driven influencer program
- Which Influencer Metrics Correlate With ROI
- 5-Proven Strategies to Maximize Influencer Reply Rates
- Key Influencer Negotiation Strategies to Maximize ROI
- How to Effectively Manage Influencer Seeding Campaigns
- How to Implement BOF High ROI Influencer Seasonality Campaigns
- How to Leverage Influencer UGC for Whitelisting, Paid & Organic Social
- Key Influencer KPIs & Metrics Every Brand Should Track
- The Impact of Influencer Marketing on Working Capital & Cash Flow
- How to Implement a Successful Influencer Black Friday Campaign
- $700K+ (8.4X ROAS) Influencer BFCM Case Study
- The Future of Influencer Marketing: Social Commerce & Creator Storefronts

Requirements
- No prior influencer marketing experience required. This course is designed to teach you everything from influencer selection to campaign execution
- Basic knowledge of social media platforms like Instagram, TikTok, and YouTube is helpful but not necessary
- A willingness to learn and apply new marketing strategies to drive real results

Description
In thisInfluencer Performance Marketing Course, you’ll gain the skills and strategies necessary to excel in influencer-driven campaigns. Starting with anintroductionto the key principles of influencer marketing, you'll quickly progress through practical lessons that will transform your marketing efforts.

The course begins by teaching you how tofind the right influencersfor your brand, ensuring that your partnerships align with your goals and audience. You'll then move on tomaximizing outreach success, mastering techniques for initiating contact, fostering relationships, and enhancing collaboration with influencers.

As you progress, you'll dive intonegotiation and campaign management, learning how to effectively negotiate terms, set expectations, and manage campaigns for optimal results. You'll also explore the vital aspect ofseasonality campaigns, gaining the expertise to plan high-ROI campaigns for peak sales periods like Black Friday and Cyber Monday.

The course also coversUser-Generated Content (UGC), paid social media, and organic strategies, helping you create content that resonates with your target audience and drives engagement. Along withcampaign reporting and analytics, you will learn how to track performance and make data-driven decisions for future campaigns.

In the final lessons, you’ll explore the critical skills ofbudgeting and forecasting cashflows, essential for maintaining financial control in influencer campaigns. You’ll finish the course by learning how to implement successfulBlack Friday-Cyber Monday campaignsand understand the value ofCreator Storefrontsto promote your products.

By the end of this course, you’ll be equipped with a comprehensive set of tools to successfully run influencer marketing campaigns from start to finish. Whether you're a marketing professional, brand manager, or small business owner, this course is designed to help you drivereal, measurable results.

Who this course is for:
- Marketing professionals looking to improve their influencer outreach and campaign management skills
- Brand managers and eCommerce teams eager to leverage influencer marketing to boost sales and grow brand awareness
- Brand owners & founders looking to implement a profitable influencer marketing program for grow their brand
- Marketing agencies responsible for implementing an influencer program for their clients
- Marketing associates & influencer marketers responsible for implementing an influencer program
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