All about Sponsorships, Second Edition

Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with information to help fund needed programs and services, supplement annual gift revenue, avoid budget cutbacks, and meet or exceed annual fundraising goals through sponsorships.Important topics covered include:Sponsorship guidelinesBusiness alliancesBenefits for corporate sponsorsDirect mailPartnerships and collaborationSponsor recognitionDos and Don’ts with sponsorshipsEffective CommunicationSponsor benefitsPrioritizing funding needsPlease note that some content featured in the original version of this title has been removed in this published version due to permissions issues.Content: Chapter 1 Setting the Sponsorship Stage (pages 4–47): Chapter 2 Identifying Sponsorship Opportunities (pages 10–14): Chapter 3 Identifying & Prioritizing Likely Sponsors (pages 15–20): Chapter 4 Selecting Appropriate Sponsorship Perks (pages 21–23): Chapter 5 Drafting the Proposal (pages 24–27): Chapter 6 Ways to Approach would?be Sponsors (pages 28–33): Chapter 7 Making the Ask (pages 34–37): Chapter 8 Stewarding & Retaining Sponsors (pages 38–41): Chapter 9 Additional Strategies for Securing Sponsorships (pages 42–47):

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